Social Networking in Today’s Workplace Essay - 1073 Words

Social Networking in Today’s Workplace Abstract This research examines the risk associated with employees accessing social networking sites from the workplace. It explores employer concerns over what employees say on these sites and what malware employees bring into corporate networks. It also looks at problems with unwanted attention brought to companies by employees posting derogative information about the company and coworkers. The biggest problems with posting on social networking sites is terrorist use them to select targets. Coupled with military members loosely posting vital information on these sites national and corporate security are at risk. There is extensive research on the risk associated with social†¦show more content†¦This literature review was completed to investigate social networking in the workplace and the risks associated with it. Since social networking has been introduced into the work place security professionals have weighed the risk with the benefits. Their goal is to ensure corporate assets and secrets are safe from cyber criminals and competitors. Research shows social networking is a security risk in today’s workplace. Results Lehrman (2010) concluded social networking sites present a real danger to corporate security. He surmised the most sophisticated cyber security systems are vulnerable to a security breaches through employee activities. Lehrman says information can be retrieved by simply asking an employee for the information on social networking sites. Schneier and Ranum (2009) concur with Lehrman and say social networking is so common within the workplace that employees have a false sense of security. Employees, with this sense of security, divulge too much information about corporate secrets. Jaques (2009) revealed social networking sites can open backdoors into corporate systems. This allows unwanted spam which accounts for about 90% of the data slowing corporate systems. Jaques also addressed productivity loss of employees at a minimal level of 1.5 percent for corporations allowing social networking access. Lehrman (2010)Show MoreRelatedThe Impact Of Social Media On The Workplace853 Words   |  4 PagesIn today’s society, it is crucial for employees to understand the significance in the use of social media outlets such as Twitter and Facebook. This subject will discuss the primary reasons companies allow the usage of social networking sites in the workplace. It will also explain the positive impact social media usage has in the workplace, such as allowing communication to a broader audience. In addition to the positive usage, this topic will also explore the negative implications usage can causeRead MoreSmartphones Are Affecting Youth’s Social Relationship1106 Words   |  5 PagesSmartphones have become a problem in today’s generation especially for adolescences that has shown a decline in focus and intellect in the past few years. Although smartphones are created to help make communication easier, they also affect youth’s performance and productivity in school, in their workplace, home, and their communication with adults. Other teenagers use social media to express their feelings online and to release their anger and stress. Most of the time, when teenagers reveal tooRead MoreThe Effect Of Increasing Use Of Social Media On The Workplace1446 Words   |  6 PagesAcademic Literature Review You are required to write a report about the effect of increasing use of Social Media in the workplace in Australia. This is not the use of Social Media as a MARKETING tool. The world of social networking services is rapidly increasing, and it is commonly used in the workplace in Australia. Boyd and Ellison (2007), referring to their journal Social Network Sites defines social network sites as: â€Å"Web-based services that allow individuals to construct a public or semi-publicRead MoreSocial Media in the Workplace Essays631 Words   |  3 PagesTony Green Comp II Essay 3 Social Media in the Workplace A growing hot topic, and cause for concern is the increasing use of social media in the workplace. The landscape for communication has changed, and the line between personal and professional communications has been blurred. How will your employer manage the risks associated with the use of social media and at the same time, gain the benefits that this media form provides? While many employers were initially concerned thatRead MoreThe Importance of Limiting Ones Use of Online Social Media1652 Words   |  7 PagesImportance of Limiting One’s Use of Online Social Media After the progression of new technology, within the past decade, and the development of social networks, such as Facebook, Twitter and Instagram, societal norms have significantly changed. Online dating and socializing has become more common and, with that, so has the documentation of profiles of individuals’ data and personal information, all up for the world to see. This new era of online social interaction is essentially diminishing andRead MoreSocial Media As An Aid For Human Resource Management1616 Words   |  7 PagesThe world of social networking services is rapidly increasing, and it is commonly used in the workplace in Australia. Boyd, and Ellison, (2007), referring to their journal Social Network Sites define social network sites as: â€Å"Web-based services that allow individuals to construct a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system.† pRead MoreThe Impact Of Social Technology On The Workplace1166 Words   |  5 PagesSocial Technology in the Workplace The exploding growth of social technologies has drastically altered the way people communicate. As a result, the utilization of social technologies to move a business forward has become widespread. Software tools such as blogs and wikis and social network platforms like Facebook and Twitter and other communication technologies are helping to advance businesses. These new technologies improve the way that tacit and explicit knowledge is recognized, categorizedRead MoreAn International Student At Swinburne University1615 Words   |  7 Pagesthat HRM theories have helped me to develop my ethical conscience. I gained significant knowledge of practical theory of ethic during the lecture. In the tutorial, we did case studies analysis that give me insight about that is the today’s HRM challenges within the workplace. In the tutorial, we discuss the set reading together in the class and give me understanding many the HRM issues in the past and how to solve it. Most of the issues arise from the individual differences among the employees such asRead MoreThe Impact Of Social Networking Sites On Employees On Their Productivity At Work2833 Words   |  12 PagesAssessment 3: Research Proposal Executive Summary: Social networking is considered as one of the most important development aspects of today’s business world. It has contributed to another feature in the way people all over the world communicate with each other. The social networking sites are now used by millions of people around the world that has modified their web conduct. Success of the companies is mostly dependent on their employees as they are able to build values and help companies to createRead MoreThe Influence of Social Networking in Today’s Society Amongst Generations.1471 Words   |  6 PagesIt is no understatement that social networking has enormously influenced and changed today’s society. Relationships, both social and in the workplace have been re-defined and shaped so much so, that individuals can even share their everyday life with whomever they please with the simple click of a button. If social networking if performed correctly, is greatly productive in helping an individual and/or busine ss grow and become successful. It is about a configuration of individuals, brought together

America And The War On Drugs Essay - 1216 Words

Perhaps Americans take what they have for granted and forget that there are other countries with problems. Why does America care about what is happening in other countries like Columbia, when they have their own problems with drugs? The Untied States of America has a rather large drug trafficking problem but compared to Columbia it is fairly small. To help Columbia solve their problem the U.S. senate has decided to send troops over there and take control. This new involvement will have many consequences in and what can you make for instance the cost of a war, the loss and gain of jobs, and physical side effects. Now war is a very serious subject to study for sociologists, this gives them a chance to study people and how they react to†¦show more content†¦According to Sociologists war is very interesting, it shows many different sides of people that are usually hidden by everyday rituals. In war the loss of money or the gain of it can be cauterized under the Structural-Functional paradigm because in war there are consequences. Some consequences of lost money are starving people, unclean because of no utilities, and deathly ill people. Now war has many upsides with money America can win the war and be reimbursed if they succeeded in against the drug lords and drugs all together. The Positives of war for America and job gain is that people who do not have any jobs can get one either fighting in the war or helping the troops at base camp with cooking and cleaning. Also other interesting and less dangerous are jobs building guns and tanks and other machines, these provide the poor with jobs. Now the gain of jobs for Columbia are pretty much the same but they too employ or the drug lords do to help them cut package and deliver the drugs. With a war they need to do things quickly so they get can stop of the product before they are can. Also those who have dedicated their whole life into dealing or selling drugs will end up poor or homeless. There are many consequences when employing people for war because when the war is through they those people that were hired will loseShow MoreRelatedThe Drug War Of America1407 Words   |  6 PagesThe drug war in America has shaped our society into what we know it as today, the war has so far been a failure where hundreds of millions of dollars, workforce, and policies have only served to maintain the same rates of usage as those in the 1970’s. When the drugs hit America, they hit hard. Overwhelmed by drugs showing up in almost every town, America decided to declare war. Drugs first surfaced in the late 1880’s with Opium. Opium at the time was the most in demand drug choice. Opium comes fromRead MoreThe War On Drugs And America Essay1573 Words   |  7 PagesThe war on Drugs played a heavy role in minority American society. It affected policing and most importantly the American minority people. The war on drugs started by President Nixon and up until President Bush was a disaster that affected America with high incarceration and high recidivism rates for low level and non-violent drug offenses that mainly targeted minorities in America. The war on drugs was a massive American failure that mainly affected minorities. President Obama and his drug reformRead MoreWar On Drugs And America2460 Words   |  10 PagesWar On Drugs Fifteen billion dollars. The possibilities of things to do with fifteen billion dollars are endless. Some may use this towards college. Others towards health care facilities. Some may even use this hefty amount to renovate homes and still be left with a fortune to spare. All in all, the average American would use this currency toward benefit life in some way or another. The U.S Federal government wished the same when they used these fifteen billion dollars towards the â€Å"War on Drugs†Read MoreWar on Drugs in America Essay991 Words   |  4 PagesHuemer: â€Å"America’s Unjust Drug War† In the essay â€Å"America’s Unjust Drug War† by Michael Huemer, Huemer discusses the facts and opinions around the subject on whether or not the recreational use of drugs should be banned by law. Huemer believes that the American government should not prohibit the use of drugs. He brings up the point on drugs and how they harm the users and the people in the user’s life; he proves that the prohibition on drugs in unjust. Huemer believes that drug prohibition is an injusticeRead MoreThe War On Drugs And Its Effects On America1065 Words   |  5 Pagesdeclared drug abuse public enemy number one, initiating an unprecedented global campaign, the War on Drugs. Today, the War on Drugs is a huge failure, with devastating unintended consequences. It led to corruption, violence, and mass incarceration. It negatively affected the lives of millions of people. All of this while we waste billions of dollars every year only to create and fuel powerful drug cartels. This glo bal conflict has to end. The core strategy of the War on Drugs is to eradicate drugs andRead MoreAmerica s War On Drugs Essay1299 Words   |  6 Pagesserved time in prison for his connection in the Watergate scandal, the Drug War was â€Å"intended to disempower the anti-war and black rights movements in the 1970s.† It’s no secret that drug use in the United States has been a problem. Many Americans have struggled with addiction to some of the worse drugs. Many lives have been affected in some of the most terrible ways. It can be easily said that due to America’s history with drugs that former president Richard Nixon noticed the problem and felt thereRead MoreAmerica s War On Drugs1306 Words   |  6 Pagesas eugenics. One of the primary focuses of America s War on Drugs has always been the controversial drug Marijuana. In the early twentieth century, Henry Anslinger became the first commissioner of the Federal Bureau of Narcotics where he remained between 1930-62. Anslinger’s campaign was driven primarily by racism. He convinced the public to believe Blacks were negative influences in society and negatively associated African Americans with the drug. Anslinger made heavily racist remarks such asRead MoreAmerica s War On Drugs1539 Words   |  7 Pages On June 17th, 1971, President Richard Nixon declared drug abuse to be â€Å"America’s Public Enemy #1† in a press conference in which he called for an â€Å"all out offensive† against this enemy, an initiative that would later be known as America’s War on Drugs. By giving this speech, thus starting â€Å"The War on Drugs,† President Nixon created what would eventually become one of the most catastrophic fa ilures in United States political history. Analysis of the historical events surrounding Nixon’s declarationRead MoreAmerica s War On Drugs2885 Words   |  12 PagesRunning head: AMERICA’S WAR ON DRUGS 1 America’s War on Drugs: A Battle against Drugs or a display of Racial Intolerance? Sharon Curry-Robinson, Duval County Court Bailiff Florida Gulf Coast University â€Æ' America’s War on Drugs 3 Abstract It was surprising to learn that, while the United States makes up just five percent of the world population, over twenty-five percent of the world’s detainees are from the United States. Yes, at a projected figure of moreRead MoreAmerica s War On Drugs2030 Words   |  9 PagesThe â€Å"War on Drugs† has been a hot topic for several decades in the United States. The argument for the success of this campaign usually varies depending on one’s political affiliation. The government handled the ongoing campaign differently with each new administration taking command, most of them having no little success. The fact of the matter is that the ideal of a â€Å"drug free civilization† is far from reality. The world is coming to terms that the various drug-fighting programs across the world

B2B and B2C Marketing

Questions: 1.What are the advantages and the pitfalls of starting to sell consumer products to both markets- consumers as well as business customers? 2.What are the advantages and the pitfalls of starting to sell business products to both markets- business customers as well as consumers? Answers: Introduction: The aim of the study is to highlight the advantages and pitfalls of B2B and B2C businesses. B2B and B2C business implies business to business model sells where companies sell their products to another business (Ferrell and Hartline 2011). For example, Apple Inc deals with electronic products. The raw materials that are required for the manufacturing purpose are outsourced from other firms. The aim of selling products directly to the consumers, known as business to customers, is a popular means of business and the aim is to generate more profit in the future business practices. 1.Advantages of selling products to business products to business as well as consumers: Business to Business model is the situation where one company sells their products or services to another business entity. This selling amount depends on the order size and the repetition of the order (Winer and Dhar 2011). Keeping the same approach into consideration, many companies actually believe in the conduction of large consumer. The sales cycle also depends on the final purcha decision. Business to consumers refers to the form of business where the products or the service is sold directly to the consumers. In the view point of Blythe (2006), this form of business is very popular because this form of business actually helps in building e-commerce decisions in the most appropriate manner. Example of B2B products: Selling of CRM software: Keeping customer relationship management requires to keep track on the sales lead and to manage with the sales cycles and at the same time determining the cold-calling schedule (Peter and Donnelly 2011). Selling of office equipment: Equipments are sold to the companies who barely wish to upgrade their business activities from the past (Blythe 2006). Selling security and security control hardware: The hardware systems are required in building the management companies, municipalities and universities. It is not possible to sell products to the online channels in comparison to selling it to the private customers. As commented by Ferrell and Hartline (2011), it is easier to approach a single customer as compared to other business sectors. B2B commerce serves many advantages and makes real sense in dealing with customers. Some of the advantages can be explained: New target group of consumers shall incur additional revenue: Carrying out B2B activities will significantly involve addressing the contacts from the business professionals. In a new business group, maintaining a high contact with the consumers is necessary. It is by the means of business to customers, that shall help to pursue more sales opportunities required for future business perspectives. Consumers can be easily be approached in B2B services by using a public catalog (Kotabe and Helsen 2011). This is a better means of attracting more consumers from the available search engines in an online store. In order to gain better revenue and expansion of the business, cross selling and up-selling approach can be used. In addition to this, this particular product is useful enough to attract more consumers in the business activities. Link between cost reduction and long term customer loyalty: In B2B clients are more loyal than B2C commercial activities. Business customers results in the direct connection between the suppliers by mutual agreement (Kotler and Keller 2011). On the other hand, low acquisition cost and a long lasting relationship helps in maintaining relationship with customers. At the same time, the customer loyalty is also strengthened. High transactional value helps in increased purchase: In B2B commercial activities, the shopping carts are bigger because companies believe that buying enormous amount of products adds value to the business activities. This activity in turn increases the transaction value of the business (Kotabe and Helsen 2011). Clear structure with collaborative shopping: In a business, the entire purchasing process is arranged in an organized manner. As it has been evident that the employees focus on the products that have high demand and help to increase the business. It is by this means the expectations of the business are met. Better opportunity to expand: In B2B e-commerce activities, there remains the chance for expansion within a short time. The activity is also beneficial for future operations (Kotler and Keller 2011). Increase of brand awareness: By the means of better distribution channels, the customer awareness prevails in the particular business organization (Winer and Dhar 2011). When a brand is established, this automatically assists in fostering the market range effectively. The activity gets optimized when online business is offered. Personalization of the B2 shops: The leading B2B stores can be more attractive and they can be conceived as intuitive for future purposes. If a professional designing approach is undertaken, it will definitely increase the value of the customers in a better comprehensive manner (Peter and Donnelly 2011). In addition to this, the business customers also help in creating a specific standard for the customers for better future activities. 2. Advantages of selling to consumers to business entities as well as consumers: It has to be consider, selling products to business is difficult task and it requires high contacts with the business professionals. Some of the major examples can be stated here: Small vs. Big: It has to be understood that B2B market consists of specified number of customers. However, the case is not similar in case of B2C, where the business activities are mainly concerned for vast audiences for future business activities (Kotler and Keller 2011). Sales cycle: B2B customers are generally quoted for a long time before the sales to gain better return but the B2C customers reduces the rush time from the major past activities (Kotabe and Helsen 2011). Relationship vs. product: It has been observed that B2B customers always focus in making a good relationship with the clients. Keeping a good relationship will also help in improving the bottom line of the product by improving the support (Lancaster and Massingham 2011). It has to be understood that B2C customers actually focus on the product and the amount to be paid at the same time. Therefore, taking care of the value of the product automatically falls under their business activities. Advertisement styles: Unique and infrequent advertisements help in educating the customers and the marketing strategy also changes (Peter and Donnelly 2011). When the frequency of the advertisement is high, it creates a memorable image in the entire advertising process. Rational Vs Emotional: Often consumers get emotionally attached to the served notice and this makes them ready for an impulsive behavior towards the particular product or service (Winer and Dhar 2011). The consumers also understand that a rational behavior is important because it will lead to saving of money from wasting in the major business activities. With the analysis, it has to be pointed out that it is not easy to convince business professionals and thus, carry out business sales activities throughout (Lancaster and Massingham 2011). It has to be understood that there are major pitfalls in both the models of business activities but in a particular manner. Therefore, it is expected that much information should be gathered prior taking any kind of decision related to business activities. Conclusion: With the detailed analysis, it has been observed that selling products to another business reflects troublesome that selling it to other customers. It is easier to convince consumers, directly or indirectly, than convincing the professional groups of people. In order to generate revenue for the company, it can be recommended to maintain high level contacts with business professionals and other related organizations. Lastly, it can be said that both B2B and B2C models have certain advantages in their respective commercial activities. References: Blythe, J 2012,Marketing, SAGE Publications, London. Dahlstrom, R 2011,Green marketing management, South-Western / Cengage Learning, Mason, Ohio. Ferrell, O and Hartline, M 2011,Marketing management strategies, South-Western, Cengage Learning, Australia. Kotabe, M and Helsen, K 2011,Global marketing management, Wiley, Hoboken, N.J. Kotler, P and Keller, K 2011,A framework for marketing management, Pearson Education, Harlow. Lancaster, G and Massingham, L 2011,Essentials of marketing management, Routledge, London. Peter, J and Donnelly, J 2011,A preface to marketing management, McGraw-Hill/Irwin, New York. Sheehan, B 2011,Marketing management, AVA Pub., Lausanne, Switzerland. Winer, R and Dhar, R 2011,Marketing management, Prentice Hall, Boston.

The Future of Transmedia Storytelling Essays (1017 words)

The Future of Transmedia Storytelling Since the beginning of humanity, storytelling has been an essential part of growth and development allowing individuals to share information. The first forms of storytelling included gestures, drawings, and vocalizations. As humanity evolved, more advanced communication developed. For example, storytelling evolved to using language and text. Today, there are various forms of communication, and storytelling continues to be essential in our society for transferring information in the form of transmedia. Relative to time, transmedia is very new. The use of transmedia requires a variety of media outlets and mediums. The way in which storytelling is implemented has developed critically making it hard to consider how advanced technology will become in the future. Some possibilities of transmedia that may appear in the future include virtual reality movies and shows and advertisement development. These new changes can be attributed to the increasingly infrequent use of physical books and newspapers. Many businesses use transmedia to share their stories through advertisements. Advertisements are a modern form of storytelling that can be quite effective. With the large amount of media outlets and different people watching each one, utilizing as many outlets as possible ensures that many people will hear and learn about the business. In the future, advertisements will continue to develop. Furthermore, the number of commercials and advertisements in media has Increased rapidly within the past decade. In addition, the length of commercials on TV have lengthened significantly. Websites and applications such as YouTube, Pandora, Facebook, and many others have added advertisements in between songs and videos. This trend will continue to expand across more popular websites and applications. Furthermore, the amount of time people spend viewing a screen every day is increasing and will likely continue increasing. This trend leads to more exposure to advertisements as their screen time increases and more applications and websites implement advertisements. Screens and advertisements go hand in hand. As more things become accessible from the leisure of your home, more people will utilize technology to gain and transfer information. This is common in our culture: a sense of speed and ease. Another form of advertisement that will appear more frequently is advertisements within linked devices. Today the linkage between electrical devices is become becoming more apparent. As the moves in that direction so will advisements. Your phone, alarm clock, music, car, TV, and any other electronics will be all synced together. The future of advertisements will also follow this pattern. Advertisements will be a part of all these linked devices. (Wong) As technology continues to advance, the way stories are told is also changing. For example, the advancements in virtual reality have been improving each year. Just as virtual reality video games allow individuals to experience the game themselves as if they were truly physically there, movies have the potential to get there as well. An individual would be able to watch a movie while moving around in that setting, experiencing the movie firsthand. In fact, IMAX and Google are coordinating and creating plans to invent a virtual reality camera (Cuthbertson). In addition, this would allow individuals to view the same movie repeatedly, but from different vantage points. Furthermore, there was a movie released in 2008 named Vantage Point which portrayed one incident from three different vantage points. The actual event captured was only about half hour in length. Similarly, this is how the "virtual reality" movie experience would work. A viewer could watch the movie multiple times, disc overing novel and interesting details each time. Currently, there are 360 video clips, but they are limited and have a person stay in one stationary spot versus moving around. Virtual reality movies are another way that storytelling will occur in transmedia. In addition to virtual reality movies, TV shows will also adapt to this new feature. The difference could be the possibility of including virtual reality commercials in television. A possible example of this would be including commercials that require individuals to complete a short task to continue watching the show. Presently, commercials implement visual aids to keep viewers entertained, but virtual reality commercials would rely more on tasks or game like commercials to reach the same goal. Furthermore, as the internet, movies, and video games continue