House of Tata - 948 Words

HOUSE OF TATA The Business Agricultural Products Base Metals Non-Metallic Mineral Products Chemicals Construction Allied Activities Electrical and Non-Electrical Machinery Electricity Non-Conventional Energy Electronics Services Shipping Exports Hotels Financial Drilling Real Estate Other Watches Pulp Paper Press Engineering Locomotive Vertically integrated Focus in domestic market (India) Resources Financial Capital Managerial Expertise Business Network Established brand Structures, Systems Processes Corporate communication Weekly cross-company director’s meetings Autonomous business unit operations Uniform Policies across the Tata Group SBU’s annual contribution system†¦show more content†¦Ã¢â‚¬ ¢ TAS was developed as a group resource with MBA participants mobile among group companies. 2.What do you think of some critics’ opinion that Ratan Tata was moving the group of companies in exactly the opposite direction from where it should be going? I do not agree with the critics opinion that Ratan Tata was moving the group of companies in the opposite direction from where it should be going for the following reasons: †¢ The group’s flagship companies Telco and Tisco which had dropped 77% 41% (FY94 FY95)in earnings were showing an increase in earnings, under Ratan’s leadership. †¢ Ratan promoted through TIL in mid 1980’s and mid 1990’s a total of 20 solo and joint ventures with combined sales of Rs.7.5billion as in (FY 96)whilst maintaining a 25 to 50% share and controlling interest. †¢ Ratan was responsible for creating a stronger and collective identity by promoting a unified Tata brand for all companies subscribing to the Tata Brand Equity scheme. This gave the group the advantage of opportunities and ward off competitive threats. †¢ Ratan used the fee money from the brand equity scheme to build a national and international group brand image with a set of core values and ethics †¢ Ratan restructured the group in 1993 by selling the loss making Tata oil mills. †¢ Ratan promoted TAS as a ‘premiumShow MoreRelatedHouse of Tata1209 Words   |  5 PagesHouse of Tata : Acquiring a Global Footprint. In order for Tata Group to implement acquisition and/or restructuring strategies, it would be helpful to know existing scope of the group operating company structure, especially, profitability and financing activities. The following table shows the detail information of Tata group company structure. Additionally, the financing and profitability of each operating company under Tata group in year 2007 (FY07). [pic] †¢ The following table showsRead MoreHouse of Tata2835 Words   |  12 PagesThe Tata Group Managing a Conglomerate in an Emerging Market Environmental Analysis In 1991 the Indian government introduced a series of drastic reforms, liberalizing its government owned and controlled economy. Product expansion and new market entry became easier for companies in virtually every sector of the economy. This presented Tata with many opportunities to leverage its strong brand equity and financial resources to enter new marketsRead MoreAn Inside Look at Starbucks1185 Words   |  5 Pagesother snack items like Panini to please the taste buds. For creating overall coffee house experience Starbucks stores have an appealing music and dà ©cor. Their focus in United States is to create a gathering place where people can chat, sit work much more just than a coffee place. Starbucks has a global presence over 17,000 stores all over the world. Starbucks entered India in 2012 as a joint 50:50 venture with Tata Group. This paper focuses on company’s strategy on entering the emerging market andRead MoreBiography of Jrd Tata1644 Words   |  7 Pages|J EHANGIR RATANJI DADABHOY TATA | | | |Jehangir Ratanji Dadabhoy Tata popularly known as JRD Tata was one of the most enterprising Indian entrepreneurs. He was a pioneer | |aviator and built one of the largest industrial houses of India. He had the honour ofRead MoreTata Motors Branding974 Words   |  4 PagesIdentify the Brand Elements | | 1. The brand we are working for is the global TATA brand. TATA Motors is a part of the TATA group and the use of the TATA name and trademark (logo) is governed by manuals, codes and agreements issued by TATA Sons. The use of the TATA brand defined in and regulated by TATA Brand Equity and Business Promotion Agreement. The TATA brand is a Corporate Brand. The soul of the Tata corporate brand has been expressed down the ages through an exceptional set ofRead MoreThe Tata Nano Case1037 Words   |  5 PagesTo: Mr. Ratan Tata, Chairman TATA Group of companies, India From: ------------------------------------------------- Date: Fall 2008 The issue that TATA Motors Inc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to know what other steps it can adopt to improve the chances of success for its newest venture- The Nano. Overview TATA Motors Inc., part of one of the most respected Business Houses in India-TATA Sons INC., is currentlyRead MoreTata Jaguar Acquisition825 Words   |  4 PagesIn June 2008, India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition, Tata Motors would own the world s cheapest car - the US$ 2,500 Nano, andRead MoreSir Ratan Naval Tata1259 Words   |  6 PagesDhakal 28 Baqer Merchant 31 Ratan Naval Tata The Tata family tree Ratan Naval Tata Born in Bombay, on 28th December 1937, to Soonoo and Naval Hormusji Tata. He had 5 siblings: Jimmy, Noel, Shireen, Deanna and Geet. He did his graduation from Cornell with a B.Sc. Degree in architecture with structural engineering in 1962. On 25th March 1991, he took over the position of Chairman of Tata Sons, from Jehangir Ratanji Dadabhoy, ‘J.R.D. Tata’ (1904-1993). Close bonds From childhoodRead MoreCase Study on Tata Motors and Ford Motors Mergers and Aquisition1148 Words   |  5 PagesAbstract: In June 2008, India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Tata Motors stood to gain on several fronts from the deal. One, the acquisition would help the company acquire a global footprint and enter the high-end premier segment of the global automobile market. After the acquisition, Tata Motors would own the world s cheapest car - the US$ 2Read MoreRatan Tata1435 Words   |  6 PagesRATAN TATA One of the most well-known and respected industrialists in India, Ratan Tata (Ratan Naval Tata), is the Chairman of the salt to software conglomerate, Tata Group which is based in India and comprising 98 operating companies in seven business sectors across 80 countries. Ratan Tata was born to Soonoo Naval Hormusji Tata on December 28, 1937. He was brought up their grandmother Lady Navajbai after his mother moved out following a troubled marriage. He studied at the Campion School in Mumbai